Role
Self project
Duration
Jan - April 2023
Tools
InDesign
Illustrator
Photoshop
Overview
Reinventing a way to drink an Arizona, rebranding the experience into a new drink.
Problem Statement
Object of Critique: Arizona Can
Description:
- Tab opening to keep freshness
- Iconic green and sakura design
- Metal can
- 32 oz.
Cons:
- Once the can is opened you have to finish it in one sitting. Transportation is hard with opened can.
- Can design makes it hard to get the last sip out.
Emotional value:
- Provides energy through steady source of caffiene and sugar. Social value:
- Has been around for a long time.
- Staple among every age group.
- Iconic design and classic taste
- Economic values:
- Less than a dollar. Always has always will.
Process
Market Research
Average caffeine in a 250 ml energy drink is 80mg of caffeine. Average amount of caffeine consumed a day less than 400mg. A double shot espresso has 150mg of caffeine.
About
Statement of Intent
Shotgunning at a party is normal. Having your morning coffee everyday is normal. Why has no one combined the two? The average week of an adult consists of futilely trying to wake up for work with a cup of coffee throughout the weekdays and on the weekends drinking alcohol till no end. Averaging around 3 cups of coffee per day that is around 400 mg of caffeine, right to the recommended limit by the FDA.
Audience
To whom it may concern...
Who can drink this?
Anyone and everyone. Available at your local grocery stores and gas stations. There is no regulation to the amount of Ooooolong Energy drinks you can buy, your wallet is the limit. *ages 10 and up
Isn’t the amount of caffeine in this unnecessary?
When in doubt “more is more.” Although this product can be consumed at any time of day, wouldn’t you want reassurance that you got your FDA recommended amount of caffeine for the day?
